background
logo

getting our hands dirty

what we've done
where we've been
design and development

EXPERIENCE

    SUMMARY

    Creative Art Director, product developer and project manager with 17 years of agency, in-house and freelance design experience. Resourcefulness and persistence in achieving clients' visions are top priorities. Focus on innovation and changing media outlets for design, communication and brand development.

    skills
    • computer skills
      Illustrator, Photoshop, InDesign, Acrobat, Microsoft Office, Quark XPress, Dreamweaver, Flash, Fireworks
    • additional skills
      Computer-aided illustration, handwork including product design, packaging, POP displays, directional signage, promotional pieces.
    recognition
    • International Paper Award of Excellence
    • Designer/Committee Member, Children's Aid Society's Miracle on Madison
    • Design Exhibition, Parsons School of Design Main Gallery
    • Coordinator, Saturday Scholarship Program, Art Director's Club
    • "Moving Thoughts" Exhibition, MTA Transit Museum, Brooklyn, NY
    • AIGA National Student Conference Scholarship Recipient
    • Woman of Promise Award, University of Delaware
    Principal, Creative Director : wilder graphics
    • Creative director and designer specializing in corporate identity packages, sales and marketing development materials, trade show graphics, corporate style guides and print advertising for a diverse range of US-based clients.
    • Creative consultant, serving as creative lead, managing outside vendors.
    • Project Manager, creating proposals, production schedules and budgets, print trafficking, pre-press and on-press supervision.
    art director, creative services : time inc
    Sports Illustrated ('06-'08) / Golf Magazine ('02-06)
    • Serve as a creative lead within Creative Services Department
    • Develop, create and manage all creative executions contributing to Sports Illustrated and GOLF Magazine's advertising revenue, including proposals, print advertising, client advertisements and advertorials, corporate media kits, invitations, sell sheets, online graphics, corporate identity, direct mail and logos for individual properties.
    • Manage internal designers, freelance designers, printers and other outside vendors.
    • Develop promotional strategies in collaboration with Marketing and Salesdepartments for all SI and GOLF Magazine brands.
    • Serve as creative consultant to sales, marketing, promotions, events, corporatecommunications and consumer marketing staff.
    • Serve as creative liaison to editorial staff.
    director of business development & senior art director
    cobalt design group ('00-02)
    • Lead creative teams comprised of art directors, photographers, copywriters, graphic designers, production designers and printers.
    • Presented all creative ideas from concept to final product to all clients.
    • Art directed all graphic oriented projects for international clientele in pharmaceutical, technology, healthcare, retail and nonprofit.
    • Created and implemented marketing strategy for each assigned line of business.
    • Directed and designed artwork/navigation and wrote content for company website and supporting HTML newsletter.
    • Project managed, created all proposals, production schedules and project budgets.
    • Recommended and managed outside vendors.
    Art Director
    humanscale corporation ('99-00)
    • Created award-winning advertising campaign for ergonomic office furniture company.
    • Art directed, designed and executed all showroom photoshoots, print advertising, direct mail and other collateral materials for specialty ergonomic product line.
    • Directed development of artwork, content and navigation for launch of website, humanscale.com.
    • Collaborated on all marketing strategies and implementation with VP of Marketing.
    • Developed, designed and wrote the Humanscale Style Guide, establishing company design and identity standards internationally.
    • Developed and designed all sales presentations with Product Specialists.
    • Directed production staff in archiving and filing of all graphic materials.
    Graphic Designer
    television food network ('97-99)
    • Executed design, pre-press and production of advertising one-sheets, posters,banners, packaging and labeling of promotional pieces for Food Network andall network shows.
    • Independently designed advertising and direct mail for premiereof "From Martha's Kitchen."
    • Developed on-air style guide for outside vendor use.
    • Executed typography for on-air show titling.
    • Designed corporate event materials for Scripps Networks overbrand.
    • Participated in development of look and feel of DIY-network packaging and website.
    Buyer, print and technology
    NYU medical center ('96-97)
    • Developed supplier qualification procedures, performance requirements and specifications for printing, hardware and software purchased within NYU Medical Center and affiliates.
    • Administered purchase requisitions, purchase orders and contracts.
    education
    • Parsons School of Design, New York, NY. 1997-1998
    • University of Delaware, Newark, DE. 1989-1993